Removal of unnatural links for better website ranking

SEO professionals require upgrading their SEO game by improving on their age-old tactics and introducing new schemes and practices to acquire a domain with Google.

Often a site gets impacted by all the algorithm changes that Google brings in from time to time. The Penguin and Panda updates further worsen the scenario as Google penalizes sites containing unnatural, irrelevant and low quality links. If a site gets targeted as one that is using fraudulent methods to acquire higher rankings with Google, it brings down that site completely. Such a ‘transparency move’ works like a red flag for webmasters, so that they get rid of all types of spammy links that direct to their site.

To focus on the real picture, the small and mid-sized companies are the ones who really face the wrath of Google’s algorithm change. Hiring disreputable SEO services actually lead to ‘unnatural link’ generation.

What do you exactly understand by unnatural links?

Black-hat SEO practices rely on link generation from certain cheap directory submission sites for acquiring good rankings for their sites. But, these tactics actually do not help much because generation of paid links, is considered unnatural in case of SEO practices. Links coming from popular ‘link farms’ are counted as effects of SEO malpractice and if such activities are not put an end to, within a short period, then Google will take the site for a ride!

The issue is with non thematic and irrelevant links that are detrimental to the site's interest. These unnatural links are basically forced or artificial links that take short-cuts to the road to success. Manipulating things on a short term basis for rankings, can happen both naturally and unnaturally and often inadvertently. Google crawler easily detects such shortcuts and easily pulls down a site from where there is no scope for recovery.

How to know if the site has got bad links?

Google Analytics is the best vehicle to detect bad links. For those using Google Webmaster Tool, detecting links can come very easily as subscribers are informed through mails, in case bad links are detected. There are several different types of unnatural links for example, paid links, directory links, author’s bio, article links, footer links, widget links, press release links etc.

What immediate steps should be taken for removing bad links?

There are couple of things that the SEO professionals should try. The first step is removing all backlinks from Google. The first and the immediate link step would be to remove all such links and maintain a ‘status quo’. The popular domains from where these links originate include:

• duplicate texts yield a very high percentage of backlinks
• duplicate anchor texts also issue a large number of backlinks
• Non thematic texts as well as low quality websites generate a steady percentage of links

Such backlinks are easily identified by advanced crawlers like Googlebot. It can detect all sorts of manipulative techniques that webmasters employ. But, removing every backlink manually is not plausible, which is why it sends a reconsideration request to Google.

Bad link removal is practiced through audits. Since, Google loses its cool over unnatural links, it is only right to go for audits. Service providers generally choose to go for the Disavow tool in Google to check the backlink profile, it is the best way to make things work.

How to remove bad link penalty with Google?

Adding stuff like anchor texts and directory links, does not go down well with Google. Google, as a consequences of rule violence, penalizes the site and it loses all its rankings. A lot of research work and adoption of standard industry practices goes into the process of Google penalty removal.

The best way of treating this problem and ensuring a secure future, is building natural links. Now, that is not an easy task which is exactly why there are so many SEO teams taking the back-door. Authentic, thematic and original web content is always appreciated. Web content that is informative, raw and interacts well with visitors always manages to make an impression and maximizes the chance of website linking. The quality of links hardly matters as it is their relevance that should be taken into consideration for aiming for higher Google ranks.

A web content of very high quality always manages to grab some decent inbound links and thus helps in the Google ranking process. A bad link removal service always attempts to stay away from certain low quality submission sites, paid posts, sites dedicated to PR submission and blog networks that may result in poor ranks in future.

Constant maintenance of a site through dignified SEO practices and timely auditing, keeps a site running in its best form. Keeping low quality stuff at bay, helps in overall search engine standing. ‘Link building’ is a very essential part of the top white hat SEO practices. Hence, appointing a popular and licensed service focusing on the best practice methods, is indispensable for success in SEO.

How Does a Professional SEO Service Help Your Business Grow?

It won’t be an exaggeration to say that the internet has radically changed the lifestyle of the 21^st century. Today, most people spend hours on the web doing everything and anything they want to. This has changed the way business is being done. If you need to survive in the world of business, you've got to have a presence on the internet. Most companies create a website of their own to establish the desired presence. But often we find that people of complain of their site not getting enough visitors. But why is that?

This is because most of them don’t realize that the biggest source of web traffic in today’s world are search engines like Google, Bing and Yahoo. So if you want to get more visitors you need to focus on increasing your visibility across popular search engines. This is where Search Engine Optimization or SEO comes in.

 What is Search Engine Optimization?

Search Engine Optimization or SEO is a set of techniques which aims at enhancing the visibility of your website across search engine sites. In simpler words, it ensures that whenever a user searches relevant set of words (called ‘keywords’ in SEO jargon) your website comes out on top of result pages. Now most users do not go beyond the first page so if your site gets listed on the first page of the Search Engine Result Pages then you have a higher chance of converting that user into a customer.

How does SEO Help Your Business?

 The biggest advantage of SEO is that it helps in efficiently targeting your prospective customers. If a person is searching for the products and services that you offer then that means that he is interested in availing those product and services. By making your site listed on the top of the search engine results, SEO ensures that your website attracts such users who have a higher potential of being converted into a customer. Therefore SEO allows you to search, identify and attract customers on the web with a greater efficiency.

Why Do You Need to Hire a Professional SEO Services Company?

Easy as might sound but getting the top ranks in Google and other popular search engines is not an easy thing to do. Firstly, the competition is enormous and secondly, every now then the search engines (especially Google) update their ranking algorithms which make the process even tougher. Therefore in order to cope with such challenges you need to avail the assistance of a professional SEO service. A professional company would help your devise an effective strategy that would help you get the rankings that you desire. A professional SEO strategy combines the best of the proven techniques to deliver the desired results.

Is going for an SEO company in India a Good Option?

India has emerged to be one of the major destinations for IT and ITES industry. Today there are quite a few professional SEO services in India who offer world class services at amazingly affordable rates. So if you want to save big on your SEO costs, then outsourcing to India is undoubtedly a viable option. The expert SEO professionals in India possess a great deal of expertise in all the aspects of SEO like On-page optimization, off-page optimization, high quality content creation, creating backlinks and other activities. So if you really want to make a big impact on the internet without having to pay big money then outsourcing your SEO work to India would be probably an option you should seriously consider!

It is crucial to recheck SEO strategy as Google's secure search is on

The most crucial change that took in the year 2013 was Google's 100% secure search — also called "Keyword Not Provided." Keyword research has always been the functional area for Internet marketers for many years. However, Google has now pressed marketers to think again about their set of guidance on keywords as a way to show the value of their efforts.

SEO In 2014 - A different Perspective

1. Focus on Pages - Pages are now far more important than your keywords. If you are a big brand in the industry keywords are only the way for user to connect with your company.

2. Keywords related Pages - User arrives at your landing pages by searching an answer over internet. Hence, keyword discovery is still a vital part for creating pages that response user queries. Therefore, keyword discovery tools are a very effective way to get the visibility.Build audience-centric content.

Picture: searchengineland.com

3. Organize, Implement & watch - Page is the latest hub of the SEO World. Measure your pages well, organize, execute and check it for a better conversion rate.

Majestic SEO and Google webmaster tools is a must for secure search settings.

Conclusion:
Google has invented secure search as a long-term solution. Therefore, concentrate more on your pages and not your keywords. Accepting a page-formulated SEO strategy that frames keywords to pages in 2014 would be a clear approach. It is important to center on planning, compliance and supervising to improve page conversion. The tactic will definitely show that SEOs will still "acquire" their authentic place in digital marketing corner in the years ahead.