SEO professionals require upgrading their SEO game by improving on their age-old tactics and introducing new schemes and practices to acquire a domain with Google.
Often a site gets impacted by all the algorithm changes that Google brings in from time to time. The Penguin and Panda updates further worsen the scenario as Google penalizes sites containing unnatural, irrelevant and low quality links. If a site gets targeted as one that is using fraudulent methods to acquire higher rankings with Google, it brings down that site completely. Such a ‘transparency move’ works like a red flag for webmasters, so that they get rid of all types of spammy links that direct to their site.
To focus on the real picture, the small and mid-sized companies are the ones who really face the wrath of Google’s algorithm change. Hiring disreputable SEO services actually lead to ‘unnatural link’ generation.
What do you exactly understand by unnatural links?
Black-hat SEO practices rely on link generation from certain cheap directory submission sites for acquiring good rankings for their sites. But, these tactics actually do not help much because generation of paid links, is considered unnatural in case of SEO practices. Links coming from popular ‘link farms’ are counted as effects of SEO malpractice and if such activities are not put an end to, within a short period, then Google will take the site for a ride!
The issue is with non thematic and irrelevant links that are detrimental to the site's interest. These unnatural links are basically forced or artificial links that take short-cuts to the road to success. Manipulating things on a short term basis for rankings, can happen both naturally and unnaturally and often inadvertently. Google crawler easily detects such shortcuts and easily pulls down a site from where there is no scope for recovery.
How to know if the site has got bad links?
Google Analytics is the best vehicle to detect bad links. For those using Google Webmaster Tool, detecting links can come very easily as subscribers are informed through mails, in case bad links are detected. There are several different types of unnatural links for example, paid links, directory links, author’s bio, article links, footer links, widget links, press release links etc.
What immediate steps should be taken for removing bad links?
There are couple of things that the SEO professionals should try. The first step is removing all backlinks from Google. The first and the immediate link step would be to remove all such links and maintain a ‘status quo’. The popular domains from where these links originate include:
Such backlinks are easily identified by advanced crawlers like Googlebot. It can detect all sorts of manipulative techniques that webmasters employ. But, removing every backlink manually is not plausible, which is why it sends a reconsideration request to Google.
Bad link removal is practiced through audits. Since, Google loses its cool over unnatural links, it is only right to go for audits. Service providers generally choose to go for the Disavow tool in Google to check the backlink profile, it is the best way to make things work.
How to remove bad link penalty with Google?
Adding stuff like anchor texts and directory links, does not go down well with Google. Google, as a consequences of rule violence, penalizes the site and it loses all its rankings. A lot of research work and adoption of standard industry practices goes into the process of Google penalty removal.
The best way of treating this problem and ensuring a secure future, is building natural links. Now, that is not an easy task which is exactly why there are so many SEO teams taking the back-door. Authentic, thematic and original web content is always appreciated. Web content that is informative, raw and interacts well with visitors always manages to make an impression and maximizes the chance of website linking. The quality of links hardly matters as it is their relevance that should be taken into consideration for aiming for higher Google ranks.
A web content of very high quality always manages to grab some decent inbound links and thus helps in the Google ranking process. A bad link removal service always attempts to stay away from certain low quality submission sites, paid posts, sites dedicated to PR submission and blog networks that may result in poor ranks in future.
Constant maintenance of a site through dignified SEO practices and timely auditing, keeps a site running in its best form. Keeping low quality stuff at bay, helps in overall search engine standing. ‘Link building’ is a very essential part of the top white hat SEO practices. Hence, appointing a popular and licensed service focusing on the best practice methods, is indispensable for success in SEO.
Often a site gets impacted by all the algorithm changes that Google brings in from time to time. The Penguin and Panda updates further worsen the scenario as Google penalizes sites containing unnatural, irrelevant and low quality links. If a site gets targeted as one that is using fraudulent methods to acquire higher rankings with Google, it brings down that site completely. Such a ‘transparency move’ works like a red flag for webmasters, so that they get rid of all types of spammy links that direct to their site.
To focus on the real picture, the small and mid-sized companies are the ones who really face the wrath of Google’s algorithm change. Hiring disreputable SEO services actually lead to ‘unnatural link’ generation.
What do you exactly understand by unnatural links?
Black-hat SEO practices rely on link generation from certain cheap directory submission sites for acquiring good rankings for their sites. But, these tactics actually do not help much because generation of paid links, is considered unnatural in case of SEO practices. Links coming from popular ‘link farms’ are counted as effects of SEO malpractice and if such activities are not put an end to, within a short period, then Google will take the site for a ride!
The issue is with non thematic and irrelevant links that are detrimental to the site's interest. These unnatural links are basically forced or artificial links that take short-cuts to the road to success. Manipulating things on a short term basis for rankings, can happen both naturally and unnaturally and often inadvertently. Google crawler easily detects such shortcuts and easily pulls down a site from where there is no scope for recovery.
How to know if the site has got bad links?
Google Analytics is the best vehicle to detect bad links. For those using Google Webmaster Tool, detecting links can come very easily as subscribers are informed through mails, in case bad links are detected. There are several different types of unnatural links for example, paid links, directory links, author’s bio, article links, footer links, widget links, press release links etc.
What immediate steps should be taken for removing bad links?
There are couple of things that the SEO professionals should try. The first step is removing all backlinks from Google. The first and the immediate link step would be to remove all such links and maintain a ‘status quo’. The popular domains from where these links originate include:
- duplicate texts yield a very high percentage of backlinks
- duplicate anchor texts also issue a large number of backlinks
- Non thematic texts as well as low quality websites generate a steady percentage of links
Such backlinks are easily identified by advanced crawlers like Googlebot. It can detect all sorts of manipulative techniques that webmasters employ. But, removing every backlink manually is not plausible, which is why it sends a reconsideration request to Google.
Bad link removal is practiced through audits. Since, Google loses its cool over unnatural links, it is only right to go for audits. Service providers generally choose to go for the Disavow tool in Google to check the backlink profile, it is the best way to make things work.
How to remove bad link penalty with Google?
Adding stuff like anchor texts and directory links, does not go down well with Google. Google, as a consequences of rule violence, penalizes the site and it loses all its rankings. A lot of research work and adoption of standard industry practices goes into the process of Google penalty removal.
The best way of treating this problem and ensuring a secure future, is building natural links. Now, that is not an easy task which is exactly why there are so many SEO teams taking the back-door. Authentic, thematic and original web content is always appreciated. Web content that is informative, raw and interacts well with visitors always manages to make an impression and maximizes the chance of website linking. The quality of links hardly matters as it is their relevance that should be taken into consideration for aiming for higher Google ranks.
A web content of very high quality always manages to grab some decent inbound links and thus helps in the Google ranking process. A bad link removal service always attempts to stay away from certain low quality submission sites, paid posts, sites dedicated to PR submission and blog networks that may result in poor ranks in future.
Constant maintenance of a site through dignified SEO practices and timely auditing, keeps a site running in its best form. Keeping low quality stuff at bay, helps in overall search engine standing. ‘Link building’ is a very essential part of the top white hat SEO practices. Hence, appointing a popular and licensed service focusing on the best practice methods, is indispensable for success in SEO.
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